Jobeda Ali

Jobeda Ali

CEO
Three Sisters Care

obeda Begum Ali is an English businesswoman, award-winning social entrepreneur, documentary filmmaker and Chief Executive of Three Sisters Care. In 1996, Jobeda graduated with a BA Hons in Indian and African History from the Trinity College, Cambridge. In 2000, she completed an MA in History, and in 2004, she completed an MA in World Trade and Development: Regulation and Responsibility at the University of Cambridge. In January 2012, she co-founded Three Sisters Care, a care company providing care at home to elderly and disabled people. The homecare agency works across London and the suburbs, mainly with older people, but also with young adults with disabilities. In 2014, it won the Social Enterprise of the Year Award at the Precious Awards in recognition of its social business practices. In 2015, Jobeda was shortlisted for Social Enterprise of the Year Award at the Forward Ladies Women in Business Awards. She is a regular contributor to The Guardian Social Care Blog and has written about ethical employment and living wage in the care sector.



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